This design for a range of Chinese herbal supplements combines modern minimalism with traditional elements to create a clean, clinical, and approachable look. The use of a predominantly white background with soft pastel accents adds a sense of purity and calmness, while the bold, simple typography emphasizes clarity and functionality. Each product is color-coded, ensuring easy identification of different formulas. The layout remains straightforward, conveying the benefits of each supplement in a clear and readable format, appealing to both modern consumers and those familiar with traditional Chinese medicine.
This new packaging was a step forward from the previous design while borrowing key elements to ensure brand recognizability. By maintaining aspects like the color palette and certain typography styles, the updated design retains the connection to the brand’s heritage. However, the refreshed look is cleaner and more contemporary, aligning with current consumer preferences for health and wellness products. This balance ensures both continuity and evolution for the product line.