This hair care product line features a bold and modern design aimed at creating a strong shelf presence. The use of tall, sleek bottles paired with earthy yet vibrant colors—pink, green, and lavender—brings a sense of luxury and sophistication, while the dark brown base of the bottle gives the packaging a natural, eco-conscious vibe. The typography is vertical and bold, making the product names stand out prominently, ensuring immediate visibility and brand recall. The geometric patterns on the side panels add a contemporary, clean aesthetic, complementing the overall design's simplicity and elegance.
I was responsible for designing this hair care range, ensuring that each product was distinct yet maintained a cohesive look across the line. By using the same font, layout, and bottle shape while adjusting the colors and minor design details, I ensured consistency within the brand. This allowed the range to expand while keeping a unified identity, making it easier for customers to identify new products within the line.