The Jack Vettriano Gin packaging design is a sophisticated fusion of art and spirit, crafted in collaboration with the renowned Scottish artist, Jack Vettriano. As a graphic designer, the challenge was to create a label that not only honors the limited edition nature of the gin but also showcases Vettriano's iconic artwork. Each bottle proudly displays one of four of Vettriano’s most recognizable paintings, making it a collector’s item for both gin enthusiasts and art lovers alike. The design mirrors the elegance and allure of Vettriano’s work, utilizing a sleek, matte black bottle that contrasts beautifully with the vivid colors of the artwork, creating a striking visual impact on the shelf.
This limited edition gin was launched in Edinburgh, celebrating both the city's rich cultural heritage and Vettriano’s artistic legacy. The label design seamlessly integrates with Vettriano’s original branding, ensuring that the essence of his art is preserved while also elevating the product’s premium feel. The collaboration is a testament to how packaging design can transcend its functional purpose, becoming an extension of the brand's narrative and an essential part of the consumer's experience. This project not only highlights the gin's exceptional quality but also reinforces the enduring appeal of Jack Vettriano’s timeless art.