This project highlights a fresh and approachable packaging design created for Betterfoods, a brand committed to offering healthier and more sustainable meal options in the Swedish market. The design is both inviting and modern, with a focus on simplicity and natural elements that reflect the organic ingredients used in the meal. The packaging clearly communicates the meal's benefits, including its 30% reduced meat content, offering a wholesome alternative to what's currently available. Through careful use of earthy tones and a clean layout, the design captures the essence of a healthy lifestyle, making it easy for consumers to understand and trust the product.
"Wojciech did an amazing job with our brand and delivered perfectly to our expectations. He is reliable, communicates well and is very punctual. I am more than happy and will continue to hire him for upcoming design projects. I would recommend him to anyone else that needs help with a design project."
- Oscar, Betterfoods Sweden
- Oscar, Betterfoods Sweden
The sleeve design for Betterfoods strikes a perfect balance between professionalism and warmth, ensuring that key information is presented in a clear and engaging manner. The brand name, prominently displayed, reinforces the commitment to organic and health-conscious eating. With its user-friendly design, the packaging not only informs but also invites consumers to make a positive choice for themselves and the environment. This project exemplifies how thoughtful design can effectively communicate the values of a brand while appealing to the growing demand for healthier food options.